Welcome to The Strand SD.

We’re an independent, fashion rental company based in San Diego. Our fashion mission is to help you feel like your best, confident self for any and every occasion.

Personal style is a form of self-care, so dress yourself and express yourself in a way that makes you YOU. With a focus on international and independent designers, we aim to provide you with the look of your dreams.

Now, we at The Strand understand that for certain events, you desire a showstopper. But buying a new SS for all of your formals can be heavy on your pockets, as well as on the environment. Consciously consume with us and give your pursestrings and the planet a welcome lil break.